Research on Changes in Media Usage Caused by the Internet

  In recent years the Internet has come to be used extensively in our daily life.This has caused the reduction of dependence on existing mass media, such as television, newspapers and magazines. The amount of these changes varies with connection methods to the Internet. Generally, changes tend to appear larger in the case of a fixed connection method, such as CAT‚u Internet, rather than in the case of a general telephone circuit connections. As 2000 is the first year of the broadband era and further increase of Internet dependence is expected, the shiftof media usage to the Internet or further re-distribution of time of media usage is a very interesting topic.
  In order to explore the changes in media usage, actual situations concerning media usage in daily life were investigated. By applying use and gratification analysis to the investigated data, changes of satisfaction through shift in media usage  were made clear, and some key factors were derived. Data about the actual conditionof media usage in Chigasaki City are included as an appendix.


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