In recent years the Internet has come to be used extensively
in our daily life.This has caused the reduction of dependence on existing
mass media, such as television, newspapers and magazines. The amount of
these changes varies with connection methods to the Internet. Generally,
changes tend to appear larger in the case of a fixed connection method,
such as CAT‚u Internet, rather than in the case of a general telephone
circuit connections. As 2000 is the first year of the broadband era and
further increase of Internet dependence is expected, the shiftof media
usage to the Internet or further re-distribution of time of media usage
is a very interesting topic.
In order to explore the changes in media usage, actual situations
concerning media usage in daily life were investigated. By applying use
and gratification analysis to the investigated data, changes of satisfaction
through shift in media usage were made clear, and some key factors
were derived. Data about the actual conditionof media usage in Chigasaki
City are included as an appendix.