As a study on the penetration process of CATV, decision-making processes in
successful and unsuccessful adoptions of it in families, and  customer
satisfaction with it, were investigated by a poll survey in a CATV system area
near Tokyo. This was the first attempt at such a survey of CATV, and several
interesting findings were obtained.
  Observed decision-making processes leading to successful adoptions are
strongly consensus-oriented. In the average CATV subscriber family, the number
negative to the adoption is only seven percent of all the members. Presence of
a negative opinion in a family are highly likely to lead to unsuccessful
adoption. This fact may indicate that the attractiveness of CATV would be
rather weak in addition to a slightly high application cost for the average consumer.
Customer satisfactions analysis show subscribers are divided into several groups
sensitive to the different types of usefulness of CATV. This may show that
different types of promoting paths of CATV would be effective.